Networking is an essential part of success, but it doesn’t end there. To foster collaboration, relationships must be nurtured after initial connections are established. In a modern society where the preferred method of communication is technological, the internet provides efficiency and enhanced communication; however, like anything worthwhile, professional connections mutually benefit from both parties’ engaged upkeep and active effort.
South Jersey Biz spoke to Vice President of Communications for the Meeting Professionals International (MPI) New Jersey Chapter Meghan Shott, CMP, DES, for her insight into the process of organically establishing and maintaining working relationships.
Is there a “best” method for finding and connecting to potential partners?
“I think word-of-mouth is first and foremost. Second, though, is doing some internet sleuthing: You’re trying to build a web of relationships, basically. If you’ve got one partner already, see who else they’re partnered with that may be of interest to you. Look for potential in-person events where you can network and learn, too. Being outgoing and honest with your intentions will help you earn trust. Be realistic in expectations: Don’t go in thinking you’re going to form a bunch of new partnerships all at once. You’re playing the long game!”
In what ways can connections benefit both parties, as well as client bases?
“I love when I see contacts from companies that are looking for business from the same group of potential clients becoming friends instead of remaining guarded or standoffish. Serving as a resource to fellow organizations by sharing some nonconfidential experiences, being open to connect and mentor, and generally being friendly can really stand out to people. If you help a partner or partners’ client now, you’ll be remembered for future business.”
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Published (and copyrighted) in South Jersey Biz, Volume 15, Issue 3 (March 2025).
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