Current Issue Previous Issues Subscribe for FREE
Marketing and Public Relations Q & A

by Editorial Staff--South Jersey Biz

Effective marketing can be the difference between keeping and losing customers, and in this economy, you want to do everything you can to keep them. But what exactly is effective marketing, and how can you reach your target audience? Our panel of local marketing and public relations professionals answers this and other questions to help you learn to better promote your business to your customers.

Why is branding a critical element in a public relations campaign?
Branding is the foundation of any public relations or strategic marketing campaign. Period. Consumption Marketing, a division of The asterism* Group,, consistently works with B2B and consumer clients to bridge branding initiatives with effective and targeted public and media relations campaigns designed to best complement services, products and corporate endeavors. Developing a signature message, complemented by a memorable logo, website, e-newsletter, social media updates and more, are decisive measures in successful public relations campaigns deployed with a true “gold standard” in terms of cross-platform promotion. Public relations is far more than press releases. Competitive businesses need to develop and promote their unique brand and all public relations outreaches must reflect and propel that brand across all appropriate outreach platforms.
CJ DiRoma
Consumption Marketing
(856) 665-5513

Why should your advertising dollars be spent on apparel and vehicle graphics? And what form of artwork is most acceptable?
In today’s tough economy, many companies do not have a large budget for advertising; however, imprinting your logo on apparel and vehicle graphics reaches a wide audience over and over. A T-shirt is an advertising tool that your customer will wear and market, and will be your best form of advertising. Vehicle lettering is your mobile billboard, reaching audiences everywhere. For the form of artwork, depending on the application, a .PDF is most acceptable for all applications. If you paid a graphic designer to work on your logo, then you should be supplied with a .PDF version that you can use for all forms of advertising.
Michael Orr
Nationwide Printing & Signs
(856) 662-4545

My business is looking to send out a mailer but we only want to reach certain neighborhoods within our local market. Can this be done without a mailing list?
Yes, it can. With Every Door Direct Mail —EDDM for short—from the U.S. Postal Service, you can target a location without an address list by using the online tool. You can locate your target market by searching for mail routes by city, neighborhood or a specified distance from your business. The biggest benefit of EDDM is a low, flat postage rate of only $0.145/piece regardless if you are looking to mail 500 or 5,000 pieces. At PostNet of Sicklerville, we design, print and mail successful EDDM campaigns for local businesses like Chick-fil-A, Anytime Fitness and more. For more information about marketing through an Every Door Direct Mail campaign, contact one of our EDDM specialists today.
John Lorenzo
(856) 740-0445

Published (and copyrighted) in South Jersey Biz, Volume 2, Issue 3 (March, 2013).
For more info on South Jersey Biz, click here.
To subscribe to South Jersey Biz, click here.
To advertise in South Jersey Biz, click here.