South Jersey BIZ - Issue #12 (December 2025)

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Biz_Innovations in Health Care_1225 - V2_Layout 1 12 / 5 / 25 4 : 11 PM Page 1 in Health Care INNOVATIONS THIS SEASON OF GRATITUDE AND TOGETHERNESS is the perfect time to also celebrate the medical providers , hospitals and other health care organizations keeping us and our loved ones healthy all year long . In addition to South Jersey being home to a truly exhaustive range of medical professionals delivering world - class care right in our own backyard , it’s also home to some future - forward technology , medical milestones and best practices that reflect a willingness to learn , innovate and do more for their neighbors . Read on to find out more about what 2025 brought to the region , arming physicians and other experts in the field with the tools of today so we can all welcome an even healthier tomorrow . EDITED BY MADELEINE MACCAR Lindenberg Cancer & Advocare INNOVATIONS FOR PHYSICIANS BY PHYSICIANS Hematology Center At Advocare , physicians remain fully in control . This inde - CUSTOMIZED CANCER TREATMENTS pendence from private equity and profit - driven oversight According to practice founder Dr . Noah Lindenberg , in - fosters a culture where patient care comes first and innova - vesting in the tools and technology of modern medicine is tion naturally follows . Advocare is redefining what modern , critical , as “ staying at the forefront of technology is funda - community - based health care can look like by pairing mental to our mission : to deliver care that is informed , ef - physician ownership with cutting - edge digital capabilities . fective , and future - ready . ” With guidance from Chief Information Officer Ed The team at Lindenberg Cancer & Hematology Center Maule , Advocare practices benefit from AI support tools , delivers treatment solutions specifically engineered for telemedicine , remote check - ins and industry - leading cy - each patient , identifying the most effective therapy for bersecurity . “ When physicians have both autonomy and each tumor’s biology , minimizing guesswork and maximiz - the right technology , great things happen , ” he notes . ing therapeutic impact . Guided by Maule’s vision , Advocare has built a mod - “ What we’re most excited to highlight is precision - ern , secure technology infrastructure that allows physicians medicine , which uses genomic insights to tailor treatments to remain independent while enjoying the benefits of uniquely to each patient , ” Dr . Lindenberg begins . “ This scale , data insight and digital connectivity once reserved advances what our team can accomplish by helping us for large hospital systems . His innovative approach has choose therapies based on what will work best for that in - made it possible for more than 870 providers at 270 care dividual — not simply what works in general . ” locations to run efficient , patient - focused practices deliver - H e continues : “ It improves diagnostics by revealing the ing high - quality care not only across New Jersey but also specific drivers of each cancer and enhances outcomes by in Pennsylvania and Delaware . guiding us toward more targeted , less toxic options . We Advocare’stechnology and cybersecurity framework have invest in this approach because our patients deserve care evolvedinto one of the most advanced among independent that is both cutting - edge and deeply personal . And as medicalgroups in the region . Maule’s team has deployed medicine evolves , keeping pace with modern tools and tools that simplify clinical workflows , enhance telehealth and technologies ensures we can continue offering the highest digital patient engagement , and ensure regulatory compli - standard of care . For us , innovation isn’t just progress — it’s ance — allwhile being more connected , more secure and a promise to deliver the most hopeful path forward . ” more focused on patients than ever before . 28 | SOUTH JERSEY BIZ | VOLUME 15 ISSUE 12 | SouthJerseyBiz.net

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Biz_Innovations in Health Care_1225 - V2_Layout 1 12 / 5 / 25 4 : 11 PM Page 2 Inspira Health Marquis Health Consulting Services HARNESSING OPERATIONS INTELLIGENCE TO ENHANCE A CLIENT’S MILESTONE BENEFITS THE REGION SAFET Y AND EFFICIENCY Mount Holly Rehabilitation & Healthcare Center , a client Inspira launched the region’s first Operations Intelligence of Marquis , started the year off with some big news : It’s Center ( OIC ) to coordinate and optimize patient move - the country’s first skilled nursing facility to earn the Ameri - ment within and beyond its South Jersey facilities . By can Heart Association’s ( AHA’s ) Skilled Nursing Facility building upon the industry - tested capacity command cen - Stroke Rehabilitation Certification , which provides a ter model , Inspira has created an OIC that improves safety , framework for evaluating skilled nursing facilities against efficiency and experiences . rigorous science - based requirements for stroke rehabilita - “ With care locations in five counties and more than tion . 8,000 employees , we needed an outside - the - box solution Mount Holly’s Stroke Recovery Program is the region’s to provide care that is safe , efficient and focused on the first specialized subacute care offering of its kind . Direct - patient experience , ” says Warren E . Moore , Inspira’s exec - ed by Tracey Harris , MD , stroke rehabilitation services are utive vice president and chief operating officer . “ The de - tailored to meet individuals ’ specific needs and goals , de - velopment and launch of our OIC was an incredible team pending on a stroke’s impact . The program aims to help effort involving hundreds of leaders and front - line staff restore physical function and the ability to perform daily from across our system . ” activities , gain strength and endurance , improve balance Professionals like patient flow supervisors , bed man - and mobility , manage pain and spasticity , overcome agers , transfer coordinators and transportation dispatchers speech and communication deficits , and develop new all come together to facilitate safe , timely care . Quickly cognitive strategies . getting patients where they need to be — including back “ When there are evidence - based processes during home after discharge — requires a highly coordinated effort every phase of care , patients have the best opportunity where everyone has access to up - to - date information . for positive outcomes , ” says Pamela Duncan , PhD , PT , The integration of ground transport into the OIC and FAPTA , FAHA , volunteer chair of the American Heart As - its partnership with the health system’s access center are sociation’s Skilled Nursing Facility Stroke Rehabilitation unique in the region , allowing for vital connections and de - Certification Oversight Workgroup . “ Participation in this cision making to be made in real time . This approach also certification benefits the patient and the facility by stan - supports continuity of care within and between Inspira’s in - dardizing care , helping patients and their loved ones patient and outpatient services . choose a facility that follows important best practices . ” AmeriHealth Cooper University Deborah Heart and Jefferson PROMOTING SENIOR HEALTH Health Care Lung Center Health East EQUIT Y MINIMALLY INVASIVE BRAIN INVESTIGATIONAL CARDIAC CANCER CENTER’S To address persistent health TREATMENT TECHNOLOGY PRESTIGIOUS DESIGNATION disparities among Camden Cooper and Inspira Neuro - This summer , Deborah im - South Jersey’s Sidney Kimmel County’s seniors , AmeriHealth science successfully complet - planted its first Optimizer ™ Cancer Center is one of fewer launched a community - cen - ed their first Laser Interstitial Integra - D Cardiac Contractili - than 60 programs nationwide tered initiative this past May Thermal Therapy ( LITT ) pro - ty Modulation – Defibrillator to earn an NCI Comprehen - to close gaps in their care . cedure , performed by neuro - ( CCM - D ) device . Division Di - sive designation . This recog - Leveraging data from claims , surgeon Islam Fayed , MD , rector of Electrophysiology nizes programs that meet rig - HEDIS metrics and member and supported by Cooper’s and Pacing Raffaele Cor - orous research and clinical feedback , the AmeriHealth expert neurosurgical and im - bisiero , MD , performed the standards , meaning the cen - Medicare team identified criti - aging teams . procedure in a national clini - ter’s patients benefit from the cal barriers precluding older The procedure involves cal trial evaluating the safety latest developments in cancer adults from receiving essential implanting a tiny laser and efficacy of the first - of - its - research . technology and preventive services . catheter into the diseased kind system . treatment . AmeriHealth has part - area and using MRI - guided The device is investiga - Providers deliver personal - nered with health systems — technology to apply focused tional technology combining ized treatment plans with in - including Cooper , Virtua and heat , destroying abnormal tis - cardiac contractility modula - novative techniques and tech - CAMcare — to host a series of sue while sparing surrounding tion ( CCM ) therapy with an nologies — including im - Senior Health Expos de - healthy brain structures . implantable cardioverter de - munotherapy , minimally inva - signed to bring care directly “ LITT offers new hope for fibrillator ( ICD ) , offering heart sive and robotic surgery , ge - to the community . These patients who may not be can - failure patients both symptom netic testing and clinical trials . events have already reached didates for conventional sur - improvement and critical pro - This approach ensures the more than 300 seniors , and gery due to tumor location , tection against sudden car - most accurate and effective have offered on - site screen - age , prior treatments or other diac arrest . radiation treatment with few - ings for diabetes , kidney medical concerns , ” says Dr . er side effects , and is typically health , vision and blood pres - Fayed . completed in five treatments sure , along with flu shots , fall - or fewer . risk assessments and chronic condition education . SouthJerseyBiz.net | VOLUME 15 ISSUE 12 | SOUTH JERSEY BIZ | 29

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