Biz_DEPT_ProfSvcs_825_Dept 8 / 4 / 25 4 : 09 PM Page 1 competitive edge without threatening ra - O P E R AT I O N S zor - thinprofit margins ; for another , it means that a particular challenge can be assessed by a team whose complementary vantage points offer a more comprehensive exami - nation , talent pool and suite of services work - ing harmoniously in tandem . “ Our Unified Communications as a Serv - ice ( UCaaS ) offers numerous benefits to companies , enhancing their communication and collaboration capabilities , ” Dan Dailey , USA Phone’s vice president of sales and marketing , provides as an example , explain - ing that the streamlined services a single expert offers includes benefits like reduced and more predictable costs , real - time com - munication and expert support . “ Compa - nies can enhance their communication infra - structure , improve collaboration and achieve significant cost savings , all while maintaining high security and flexibility . ” Experts at The flip side of widely accessible high - tech tools permeating everyone’s profes - sional and personal lives is that Stan Molot - sky says that he has to help his clients cut Your Service through a proportional increase in distrac - tions , bad information and confidence - shat - tering noise that comes with armchair ex - SouthJersey’s providers of niche professional services help perts and impersonal TV personalities theregion’s businesses access a wealth of niche knowledge offering up advice that’s not relevant to andexhaustive expertise without breaking the bank . every organization at best and incorrect at [ By Madeleine Maccar ] worst . “ Everything changes , ” says the presi - ny great team comprises a wealth nerships , “ It all starts with communication , ” dentand CEO of The SHM Financial Group . ofcomplementary strengths , skills according to CPA Sarah O . Brand , partner , “ Lookat what’s going on today , as far as in - andsmarts all working together to assurance , of both EisnerAmper LLP and A dividualsandtheir ability to access more in - delivera top - notch service or product . Eisner Advisory Group LLC . formation than ever before . … [ But ] there’s Butnot every skill set needs to be on - site “ Understanding what drives our an overabundance of information that is or on - call all the time , which is when reach - clients — theirgoals , challenges , and market available , and my job is to say ‘ Yeah , you cer - ing out to service providers of those critical dynamics — iskey to building effective strate - tainlywant to take advantage of all that but niches on an as - needed basis often makes gies , ” she says . “ We don’t just respond to youhave to look at the source , and you have the most sense . From legal and financial needs : We anticipate them . By staying en - to determine if that’s something that ap - professionalsto IT firms and creative talent , gaged and informed , we help clients pivot plies to your everyday existence . ’ It’s about South Jersey’s businesses benefit from a when necessary and seize opportunities tryingto be a safety check for them . ” wide range of specialized experts ready to whenthey arise . It’s a collaborative process Thetechnology we use and how we use providetheir professional prowess when it’s built on trust and insight . ” itaren’t the only things that evolve over time . needed the most — ensuring that leaders “ We take a proactive , partnership ap - Ralph Smith III , Esq . , co - chair of Capehart anddecision - makers have the time and en - proach : We start by understanding a Scatchard’s labor and employment group , ergyto focus on what they do best . client’s business goals , not just their tech - doesendeavor to ensure his clients don’t run “ Ifyou run a fruit stand , your job is to sell nology , ” adds David L . Roberts , CEO of ra - afoul of adopting those new tools : While fruit , it’s not to work on the point - of - sale sys - dius180 . “ From there , we assess their cur - notall clients are tech - forward ones needing tem , ” begins David Mickelson , owner of rent systems , identify risks and a reminder to be cautions of relying too CTBSystems . “ What we allow clients to do opportunities , and build a roadmap that muchon AI when it should be used as more isto focus on their business and not on their anticipates future needs . This way , we can of a supplemental tool than an outsourced infrastructure.And that’s pretty big in a small deliver solutions that support growth , im - digitalassistant , he largely helps them assess business today , where staff is short , you’re prove security and keep them ahead of modern standards and expectations to re - running on the bare minimum of what you changes in technology . ” mainon the right side of today’s labor laws . need day to day and , quite frankly , you’re Instead of relying on a small and often “ One of the things I’ll often do with a not going to hire a full - time IT person . This strainedin - house department , tapping into new client is what I call a ‘ legal audit ’ that way , you get the benefits of having an IT per - thetalents and abilities of experts dedicated looks at all their labor and employment is - sonon staff without the payroll , and you get toknowing their niche inside and out can of - sues , things that typically are the kinds of ar - tofocus on the crux of your business . ” fersome appealing advantages . For one , it easwhere there are significant laws that are Andlike all well - nurtured business part - can offer small businesses and startups a nowin place in New Jersey — so if you have 6 | SOUTH JERSEY BIZ | VOLUME 15 ISSUE 8 | SouthJerseyBiz.net