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Biz_ACE 825_EVERGREEN_ATE 8 / 4 / 25 3 : 35 PM Page 1 SPECIAL ADVERTISING SECTION ask the expert : ARCHITECTURE , ENGINEERING & CONSTRUCTION Employing Bricklayers Association Concrete Masonry Checkoff Choosing the right building materials is an integral part of any construction plan . From design and sustainability goals , construction and personnel costs , to durability and safety — it’s important to make the right decision . South Jersey Bizspoke to the Employing Brick - layers Association’s Executive Director Amy Hennessey and the Concrete Masonry Check - off’s Northeast Technical Director Chuck Rotondo regarding the benefits of masonry from cost - effectiveness and visual appeal to its long - lasting presence within a community . Chuck Rotondo Amy Hennessey Whatare the benefits of choosing masonry ? AH:The main benefits are improved safety , AH:People often believe that it is expensive ; aestheticallyare endless . Each wall is as long - and short - term costs , increased building the materials are actually less expensive uniqueas a fingerprint . performanceand durability . If you have a brick than [ the alternatives ] and it’s a chance to AH : materialorconcrete masonry unit ( CMU ) , Withso many new options , there’s a lot invest in the community . Through our union they’reable to hold in the heat and the cold thatarchitects and developers can do to cre - contractors , projects have skilled labor , flex - throughoutthe changing of the seasons — atea really beautiful building . A masonry build - ible manpower and budget - friendly projects . resultingin less expensive thermal control . ingis a legacy structure . It can be around for In return , our workers can provide for their Sincethese materials are more durable decadesand as the community grows up family and make purchases at local busi - againstthe elements and result in structurally aroundit , it becomes a part of the community . nesses , investing back into the community . soundbuildings , you may receive lower insur - ance costs and require less replacement Whatis a common misconception about materials . In addition , it is a strong chemical - masonry ? Employing freematerial . It’s also fire - resistant , protecting CR:There’sa misconception that concrete Bricklayers not just the occupants but also first respon - blocksare not a carbon - friendly product . Association ders should an emergency occur . Actually , using blocks is a way to demon - Springfield , Pa . stratethat you have respect for the environ - ( 502 ) 689 - 4555 Howcan masonry be incorporated into a ment.Concrete naturally sequesters carbon EmployingBricklayers.org designto achieve the desired aesthetics ? dioxide from the atmosphere as it cures . CR:When it comes to concrete blocks there What’smagnificent about concrete seques - are all different types of colors , finishes , tex - teringcarbon is that once it is trapped it will Concrete Masonry tures and sizes . … When you play with all those neverbe rereleased into the atmosphere Checkoff variables , the possibilities you can achieve [ evenif it’s broken apart ] . ConcreteMasonryCheckoff.org 14 | SOUTH JERSEY BIZ | VOLUME 15 ISSUE 8 | SouthJerseyBiz.net
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BIZ_L + G_ATE_825_AskTheExpert 8 / 4 / 25 1 : 55 PM Page 1 SPECIAL ADVERTISING SECTION these non - linear benefits are overlooked . Some of those [ situations ] could be improvements to staff retention , regulatory readiness , energy per - ask formanceor the ability to scale your operations the expert : moreeffectively . These direct returns can have a compounding effect on the organization’s long - EVERYTHING FOR term viability at the end of the day . YOUR OFFICE How can the right planning assessment and overall strategy make an impact ? The right assessment connects the dots Lammey betweenoperations , physical space and future growth . That helps you understand what you + Giorgio : trulyneed versus what you think you want , so Stephen Giorgio , CEO architecture and you don’t overbuild or misallocate funds or can help property owners align their real estate delaya program launch . If you clearly under - advisory Experts and business goals to reduce expenses and standcurrent operations , growth trajectories When it’s time to build a property , having a increasetheir “ return on architecture . ” andregulatory constraints , you can then make clear vision is one thing . But bringing that smarterinvestments that support revenue gen - vision to life while simultaneously having a Whyshould business leaders focus on capital eration , whether that’s increasing throughput , sound architectural strategy to help maximize expansionand construction projects ’ mone - enhancingcustomer experience or creating new your investment can make all the difference . taryreturn ? What are the overriding benefits servicelines . Early strategy just helps reduce Few understand this better than Lam - theymay not consider ? riskby identifying constraints , code or zoning mey + Giorgio , a Haddon Township architecture Businessleaders want to ensure that every dol - challenges , and infrastructure limitations before and advisory firm trusted with some of the larthey allocate toward expansion or renovation capitalis committed . region’s most nuanced projects for over 40 generatesa measurable return . [ Internally ] we Lammey + Giorgio years . callthatreturn on architecture ( ROA ) — whether Haddon Township CEOStephen Giorgio offers a deeper that’sthrough increased operational efficiency , ( 856 ) 833 - 0010 understandingof how a thorough planning betterclient or user outcomes , reduced long - LGArch.com assessmentand purposeful design approach termcosts or brand reputation . Often , a lot of SouthJerseyBiz.net | VOLUME 15 ISSUE 8 | SOUTH JERSEY BIZ | 15
