SJBiz_TopCEOs_0122FINAL.qxp_Layout 1 1 / 14 / 22 4 : 34 PM Page 5 FOs BARBARA OGDEN THOMAS PERCELLO CFO , CENTER FOR FAMILY SERVICES EXECUTIVE VICE PRESIDENT FINANCE , C CFO , DEBORAH HEART AND LUNG CENTER Ogden holds a bachelor of / sci - ence degree in accounting sfrom Percello has held various CFO and Rutgers University and an execu - senior finance roles throughout his O tive master of business adminis - career at health care organizations , tration from Saint Joseph’s EUni - including Community Medical versity . She is a licensed CPA in Center in Toms River and CKimball the state of New Jersey and an Medical Center in Lakewood , and active member of the American corporate positions in the P Institute of Certified Public Ac - RWJBarnabas Health System . Prior countants . Ogden joined Center to joining Deborah last year , Per - O For Family Services in 2017 . As cello was corporate director of fi - CFO , she is responsible for the T nance at Hunterdon Healthcare organization’s financial and System . With Deborah , he plays a strategic management and since key role in process improvement joining the organization she has been instrumental in lead - and cost savings , revenue growth ing efforts to streamline financial and procedural policies , and driving financial improvements while collaborating with including a revamp of the organization’s payroll processes the medical staff . In addition to his MBA , Percello is also a and implementing measures that support its strategic di - CPA . He is a member of the American Institute of Certified rection , including multiple recent mergers with other hu - Public Accountants , the New Jersey Society of Certified man service nonprofits . Public Accountants and the Healthcare Financial Manage - ment Association , of which he is a fellow . Her goal for 2022 : “ I’m constantly thinking about the future and how we , as an organization , can contin - Advice for the next generation : “ As the future CFO ue to be the best we can be . In 2022 I’ll be focusing job responsibilities grow , so do the opportunities . Future on improving our cash flow and cash reserves to ensure CFOs need to look forward to finding new strategies to the future of the agency . ” leverage technology , automation , evaluate new delivery models and generate revenue . The future CFO must promote a working environment that fosters trust and values individual contribution . Teamwork is paramount for a successful CFO . ” BOB SEGIN EXECUTIVE VICE PRESIDENT AND CFO , VIRTUA HEALTH EILEEN WIRTH Segin has been Virtua’s CFO PRESIDENT AND CEO , MOORESTOWN since 1998 , and was promoted to ECUMENICAL NEIGHBORHOOD executive vice president in 2010 . DEVELOPMENT , INC . ( MEND ) Not only does Segin oversee the health system’s overall strategic fi - nancial planning and treasury Wirth is the first woman to serve as management , he is also responsi - president and CEO in MEND’s 50 - ble for mergers and acquisitions , plus - year history . Appointed in physician joint ventures and other 2020 , she has spent the better part business partnerships , supply of 30 years at both for - profit and chain , corporate compliance and nonprofit housing developers and more . During his time as CFO , managers in Pennsylvania and New Segin has been involved with ma - Jersey , focusing on affordable and jor developments in the health subsidized housing , including time system , including the acquisition of Lourdes Health System with the NJ State Housing Finance in 2019 , expanding the portfolio of ambulatory surgery Agency . At MEND , she brings her centers in the Delaware Valley , ensuring front - line employ - experience and success in engaging ees have the necessary PPE and guiding the renovations of teams , reorganizing and restructur - Virtua Our Lady of Lourdes and Virtua Mount Holly hospi - ing staff for increased productivity board of Acentus Prac - tals . Segin is also chairman of the and analyzing operational policies to improve performance tice Management as well as chairman and president of Vir - within the organization . Wirth earned her bachelor’s with a tua Assurance Inc . In addition to industry organization and concentration in finance from what was then Rider College , in committee memberships , he serves on various boards in - 1988 , and obtained her MBA from Rider University in 1995 . In cluding chairman of the board of Health Business Solu - property manag - addition to her MBA , she holds the certified tions , trustee of the New Jersey Hospital Association er designation from the Institute of Real Estate Management ( NJHA ) and as a board member for Jersey Shore Ambula - and executive designations from the National Affordable tory Surgery Center . Housing Management Association . His inspiration : “ Winston Churchill notably said , ‘ Suc - Advice for the next generation : “ As with any leadership cess is not final , failure is not fatal : It is the courage to position it is critical to remember your organization is only continue that counts . ’ The courage of Virtua Health’s as strong as your weakest team member . As CEO it is your 14,000 employees inspires me every day . They risk their responsibility to ensure that all team members have the personal health to care for our fellow neighbors . Our tools , resources and training needed to ensure their suc - employees are angels who are truly doing God’s work . ” cess , leading to the success of your overall organization . ” 30 | SOUTH JERSEY BIZ | VOLUME 12 ISSUE 1 | SouthJerseyBiz.net